Social Intelligence Blog - Latest Comments

Re: Social Media Face Off: Kohl’s vs. JCPenney

jlane — Tue, 17 Feb 2015 11:48:31 -0000

social media face off: Barnes& Noble vs. target social media face off: Disney World vs. Disney land I would say that the first one is on the top the winner is Barnes& Noble and Disney World. Everybody vote for you like best.

Re: Microsoft’s Windows 10 Debut: Did Social Buzz Around the Launch Outshine the Competition?

saurabh jha — Thu, 22 Jan 2015 10:42:07 -0000

What a gimmick!! providing a free upgrade but what if someone does not have windows 7 or 8??
Use Linux, go open source. I use Hamara Linux. Debian based Operating system using latest gnome 3.12. Awesome experience.

Re: Social Media Face Off: Red Bull vs. Monster Energy

captn kush — Thu, 08 Jan 2015 16:07:08 -0000

only queers cant handle red bull...

Re: Social Media Face Off: Louis Vuitton vs. Chanel

Melodee May Dinh — Thu, 08 Jan 2015 08:14:16 -0000

Louis Vuitton handbags is the best one.

Re: Social Snapshot: A Deep Dive into the Insurance Industry

Lawson Geis — Thu, 18 Dec 2014 10:20:53 -0000

You should be well aware of this thing that the content or any other paragraph or mission statement should be 100% appropriate with your company name otherwise it will create conflict

Re: Social Media Face Off: Red Bull vs. Monster Energy

JoeKing5522 — Sat, 27 Sep 2014 14:43:23 -0000

I think both of them taste quite similar. So my vote goes off to the beast for the fact the cost is very close and you get nearly twice as much.

Re: Getting Social with Kellie Parker of SEGA

Helder Peres — Fri, 26 Sep 2014 11:53:16 -0000

she's cute

Re: Consumer attention and marketing spending still seeing disconnect

Tine MarieKirkegaard — Tue, 17 Jun 2014 04:54:59 -0000

Great ending to that post! Intentional?

Re: Social Media Face Off: Whole Foods vs. Trader Joe’s

Elisabeth Michaud — Mon, 16 Jun 2014 09:42:28 -0000

As noted in the post above, data is from search streams set up in the uberVU platform. Search data in uberVU comes from public mentions of the search terms across 20+ different platforms, including Twitter, Facebook, LinkedIn, Google+, Flickr, Reddit, Vimeo, YouTube, blogs and blog comments, and more.

Re: Social Media Face Off: Whole Foods vs. Trader Joe’s

Question — Fri, 13 Jun 2014 16:49:02 -0000

Just out of curiosity, Trader Joe's doesn't actually have any social media present (they do not have an official Facebook, Twitter or any other social media account.) So how exactly is this research was conducted?

Re: Social Media Face Off: Hewlett Packard vs. Dell

Kate_Dunham — Wed, 07 May 2014 17:57:01 -0000

Hello! We’ve corrected the RTs graph. Thanks for pointing that out! You should be able to compare them accurately now.

Re: Social Media Face Off: Hewlett Packard vs. Dell

Guest — Wed, 07 May 2014 17:54:11 -0000

Hello! We’ve corrected the RTs graph. Thanks for pointing that out! You should be able to compare them accurately now.

Re: Social Media Face Off: Hewlett Packard vs. Dell

Sleepy Trump — Wed, 07 May 2014 16:35:53 -0000

Also, why does the graph on RTs look similar to the graph for FB likes, but they seem to be interpreted differently?

Re: Social Media Face Off: Hewlett Packard vs. Dell

Sleepy Trump — Wed, 07 May 2014 16:34:44 -0000

On the RTs, it looks like y'all are putting HP up against DELTA? Is that right?

Re: Social Media Face Off: Chipotle vs. Qdoba

GfromFrance — Fri, 02 May 2014 05:15:45 -0000

Interesting, thanks!
Please note that you posted twice Qdoba's conversation map.

Re: The Beginner’s Guide to Social Media Metrics: Engagement

Elisabeth Michaud — Thu, 24 Apr 2014 12:42:58 -0000

Hi @Djallal Benyounes - good question! I assume you're referring to the list of "additional engagement metrics" we've listed here, just under the infographic. That list is of metrics specifically provided by each social network - Google+ doesn't currently offer that data to Page managers for Google+ posts. Under LinkedIn, you will see clicks, which are available as part of the Engagement Rate metric or as a separate metric: "Engagement Rate: the number of interactions, clicks, and followers acquired divided by the number of impressions (followers acquired are only included for sponsored updates)." No social platform can measure relevant vs. irrelevant clicks (yet--maybe someday?), so all clicks are considered engagement for now.

Re: The Beginner’s Guide to Social Media Metrics: Engagement

Djallal Benyounes — Thu, 24 Apr 2014 12:10:19 -0000

Why clicks aren't included on your formula for G+ and Linkedin as it is for Facebook? .... data unavailability ?! consistency problem

we also click on irrelevant statuses without interacting ... how can we consider that as an engagement ?

Re: Social Media Face Off: Red Bull vs. Monster Energy

The last waltz of the tyrants — Thu, 03 Apr 2014 13:44:25 -0000

red bull sucks its the grossest energy drink. tastes like old vitamins. think about it. If it weren't for monster coming on to the market, the energy drink industry would be flat lined like it was so long when red bull was collecting dust on the shelves and people were preferring soda and alcohol. The energy drink revolution is here cuz of Monster! And Monster comes in so many flavors and sizes. their cans are also attractive and can be collected. they even have coffee! Screw Red Bull, Ive turned so many people on to Monster and i will continue effortlessly. I think I should be the CEO of monster actually hahaha seriously i love it that much,.

Re: Social Media Face Off: Ralph Lauren vs. Calvin Klein

richard derks — Thu, 20 Feb 2014 13:06:10 -0000

Very nice that you're making a comparison. But what can we now actually learn from it? And what's the reason behind the retweets of CK and the higher FB scores for RL?

Re: Who’s Winning Sochi Social Gold? Social’s Favorite Sports

Guest — Wed, 19 Feb 2014 22:14:04 -0000

awesome

Re: Sponsored Social Media Posts: How to Handle the Backlash

Elisabeth Michaud — Tue, 04 Feb 2014 17:12:42 -0000

Always!

Re: Sponsored Social Media Posts: How to Handle the Backlash

Derek Overbey — Tue, 04 Feb 2014 17:09:52 -0000

You are too nice of a person to take those comments personally. Keep using the GIFs to take you to your happy place. :-)

Re: Sponsored Social Media Posts: How to Handle the Backlash

Elisabeth Michaud — Tue, 04 Feb 2014 17:07:33 -0000

Thanks, Derek! It's sometimes hard not to take the comments personally, but the GIFs really help me cope :-)

Re: Sponsored Social Media Posts: How to Handle the Backlash

Derek Overbey — Tue, 04 Feb 2014 16:57:25 -0000

Great post Elizabeth. We come across these situations every once in a while and we just roll with the punches. I'm amazed that people get this upset over branded content yet will watch the Superbowl just to watch the commercials. :-)

Re: Sponsored Social Media Posts: How to Handle the Backlash

Guest — Tue, 04 Feb 2014 16:52:39 -0000

Great